Senior Brand & Content Creative
Copywriter and strategist with eight years of experience developing brand messaging, campaigns, and content across beauty, healthcare, and consumer brands.
A Little About Me
My training is in marketing, brand writing, and content strategy, working across several industries and categories. I've always been interested in the thinking behind the words: who we're talking to, what a brand should stand for, and how that idea carries through everything a person sees.
I am also trained as a visual artist, with work published and exhibited. This has taught me to consider composition, image, emotion, and the overall experience of a brand. It allows me to approach creative work as both a writer and a visual thinker, connecting the message to a visual identity.
Selected Projects & Campaigns
-
01 – Natrelle: Website Rebrand
Brand Strategy · Website · Content Strategy
-
02 – Natrelle: Made for Every Body
Brand Repositioning · Campaign · Messaging
-
03 — Jeuveau: A Beauty-First Tox
Brand Messaging · Campaigns · Patient Communications
-
04 – The Honest Company: Mascara Launch
360° Campaign · Product Launch · Brand Messaging
Portfolio by Category
-
Organic Social
-
Paid Media
-
Web & Landing Pages
-
Email
-
Influencer Content
-
Product Descriptions
-
Display Ads
-
Print Ads
-
Blogs
-
Brochures
Brands I’ve Worked With
What People Are Saying
-
"Julia is great writer whose entertaining, well-written blog articles boosted engagement and supported our marketing efforts across the board. As a freelancer, she integrated seamlessly with our team and her blog posts were on point, on time, and on trend. Whether we gave her a vague concept or specific directions, she always delivered and I am so grateful to her for building out our content and contributing to our growth."
— Laura Kraber, Founder of We Are Fluide